cheap mbt shoes Stride Rite's plan to enter the Ch

Chinese consumers have shown, they will pay more than $100, to buy a pair of Adidas (Adidas) or (Nike) Nike shoes. The United States shoe Brand Company Collective Brands CEO Matt Rubel (Matt Rubel) hope, they might have been ready to buy a pair of shoes to almost half the price.

Collective plans to release the occasion, many foreign brands are expanding in China market, hoping to profit from China's growing domestic expenditure. The Boston Consulting Group (Boston Consulting Group) found in a survey, clothing footwear is the Chinese middle class and wealthy consumers plan to increase spending by 6 types of products one of the.

Collective launched the Stride Rite in China, as part of its global sales growth in the broader plan. This summer, it opened a new European headquarters in Amsterdam, in New London set up a showroom for wholesale customers. The other businesses include Keds, Saucony, Sperry brand, and the United States of America fashion shoes discount store Payless ShoeSource.

's move is limited to domestic growth response to a certain extent. Equity research company, G Hanna investment group (Susquehanna Investment) analyst Christopher Sweziya (Christopher Svezia) said, Payless business in the United States have been developed, may cause it will focus attention only in the transformation of the store, at the same time, re cheap mbt shoes planning and shrinkage.

multinational low-cost Footwear Group Bata has mbt shoes clearance established strong business in mbt shoes uk China, with nearly 250 retail stores in china.

's first Stride Rite store in China this month opened in Hongkong, a large company purchasing management Fung (Li & Fung) flag Fung retail (Li & Fung Retailing) operation. Collective and Li & Fung established a cooperative relationship, plans to use Stride Rite brand expansion to the whole of China mainland.

"we think that China is an emerging market, but it is a people's wealthy emerging markets," said Rubel about the release of Stride Rite in China's decision.

it also plan for the next 5 years in emerging markets to open at least 700 new franchised Payless stores, two times more than the existing global retail store.

in the mainland marketing does not focus on price (the brand children's shoes in the United States the price of about $50 a pair), but based on the following assumptions: Chinese parents are willing to spend money to buy the brand reputation in providing the right shoes to protect children foot.

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